On August 14, 2020, women designers from Shenyang gave a start to female designers’ award: Hers Design Award.

The launching ceremony was co-organized by the Guangzhou Design Week (SY) and Meike A.R.T. Nearly 30 designers attended the event to share their experiences and learn from each other.

2020 Hers Design Award Shenyang launching ceremony guests (from left to right): Hers Design Award (Shenyang) representative Alex, Youyue Zhongtian Home Furnishing’s director Jia Shu, F&M Media’s General Manager Daisy Feng, Flash Decoration’s Design Director Feng Sha, Yang Ting&Gao Tian Design Firm’s Co-founder Yang Ting, Co-founder of Hillstone Decoration Luan Lan.

Hers Design Award was initiated by Guangzhou Design Week. This design award is given to female designers in and outside China. HDA is committed to showing the design power of Asian women to the world. The award aims to discover and inspire more designers in the fields of interior design, decoration, fashion.

The creativity of women cannot be ignored, especially in the design field. They pursue excellence, facilitate the growth of women power, and show their ability on the global stage.

Feng Sha, Director of Flash Decoration, the winner of 2019 Hers Design Excellent Interior Design Award. Feng Sha’s motto is: “Listen to your Heart, Design Freely”.

Two-thirds of designers in Feng Sha’s team are women. They are mothers, wives, and daughters. They are balancing between accompanying their parents and loved ones, taking care of their children, and advancing their careers. In this male-dominated industry, they can only rely on their professional knowledge and skills to win in a fierce competition. They see themselves as “gentle, but by no means weak”.

Yang Ting, co-founder and design director of Yang Ting&Gao Tian Design Firm, shared her approach to design: “What you think is what you see, what you see is what you get”.

Yang Ting and her team use technology and project management tools to realize the WYSIWYG approach. It allows for accurate data collection, all-round modelling, detailed construction drawings, frictionless communication with the construction team, and housekeeper-like site management.

 From decoration, furniture design, and lighting design, to data analysis everything has been carefully thought through.

The organizers prepared souvenirs and floral design craft.

About Hers Design Award

“HDA” is dedicated to showing the world the design power of Asian women. It was launched in 2019 by Guangzhou Design Week, My Home Media, Italian Brands and Design Alliance, Global Fashion TV and other mainstream design and fashion industry media.

The award aims to discover and inspire outstanding Asian female designers in the fields of interior design, decoration and fashion design. Another goal is to stimulate international design industry, promote exchanges and collaboration between Asian and Western designers.

2020 HDA: empowering more female designers

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